MARKETING
ABOUT
MARKETING
Head of Marketing
Tasha Goonting
DEAKIN MARKETING SUBJECTS
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ABOUT
MARKETING
The marketing major is one of Deakin’s largest majors for Bachelor of Commerce. It focuses on how organisations position themselves to best sell their business offerings to their desired markets. The core Marketing unit is Marketing Fundamentals. It revolves purely on Marketing processes that businesses use to pitch their products to the right customers. Additionally, the unit also focuses on the creativity required in Marketing processes to maintain these customers and enhance the consumer relationship that exists between the customer and the organisation. As a major, Marketing dives deeper into fields relating to consumer behavior, ethics, and brand management, all of which are imperative aspects for businesses to understand if they wish to obtain a competitive advantage in their respective markets.
Head of Marketing
Tasha Goonting
NOTABLE BUSINESSES
Adaptify
Adaptify provides holistic marketing solutions to businesses in Melbourne, Sydney and Queensland. Helping businesses to qualify leads, close sales, generate better traffic, strengthen brand awareness and/or build powerful online platforms
Bulldog Digital Media
Bulldog Digital Media combine a depth of experience with a fresh new approach, allowing them to build lasting relationships with their clients and gain an understanding of their businesses and how their online campaigns can best align with them.
