MARKETING

ABOUT

MARKETING

Head of Marketing

Tasha Goonting

DEAKIN MARKETING SUBJECTS

MMK266

Consumer

Behaviour

MMK280

Brand 

Management

MMK325

Strategic

Marketing

MMK365

Marketing

Insights

MMK751

Services

Marketing

MMK295

Integrated Marketing

Communication in the

Digital Age

MMM343

Business 

Ethics

MMK368

Business

Marketing

01

Marketing q & a Panel

To find out more, stay tuned on the Deakin Commerce Society Facebook page when our Marketing Q & A panel will be held to engage with students and a panel about a variety of topics around the Marketing major for Bachelor of Commerce

02

Marketing competition

The live interactive panel consists of representatives from multiple top tier HR firms in Melbourne alongside faculty members to give an insight into the HR profession and how university studies may assist in achieving a successful career in the area.

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ABOUT

MARKETING

The marketing major is one of Deakin’s largest majors for Bachelor of Commerce. It focuses on how organisations position themselves to best sell their business offerings to their desired markets. The core Marketing unit is Marketing Fundamentals. It revolves purely on Marketing processes that businesses use to pitch their products to the right customers. Additionally, the unit also focuses on the creativity required in Marketing processes to maintain these customers and enhance the consumer relationship that exists between the customer and the organisation. As a major, Marketing dives deeper into fields relating to consumer behavior, ethics, and brand management, all of which are imperative aspects for businesses to understand if they wish to obtain a competitive advantage in their respective markets.

Head of Marketing

Tasha Goonting

NOTABLE BUSINESSES 

Adaptify

Adaptify provides holistic marketing solutions to businesses in Melbourne, Sydney and Queensland. Helping businesses to qualify leads, close sales, generate better traffic, strengthen brand awareness and/or build powerful online platforms

Bulldog Digital Media

Bulldog Digital Media combine a depth of experience with a fresh new approach, allowing them to build lasting relationships with their clients and gain an understanding of their businesses and how their online campaigns can best align with them.

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